Shayla Smith living her dreams, points to growing up in a small town


Shayla Smith of Vevay, was encouraged from an early age to be an innovator. Active in school programs and community affairs, Smith always knew she wanted to play a part in moving the world forward. She found her place to do just this at a startup in St. Louis, Missouri called “Geniecast”.

Smith attended Switzerland County High School and graduated in 2010. Extremely involved, Smith took part in school groups like Student Council, Business Professionals of America, Yearbook Club and FFA.

“My biggest influence growing up was my business education teacher, Mrs. Seaver,” Smith said. “She taught us everything from Microsoft Office, Adobe Creative Suite to building resumes – all essential skills that got me to where I am today.”

After high school, she attended college at Ball State University and graduated with a bachelor’s degree in marketing. Her ambitions took her from her home in Indiana to St. Louis, where she worked as the regional events specialist for a year.

Always looking for a new challenge, the skills she learned as a student in Vevay landed her a position at a local startup, Geniecast, where she took on the job of Content Specialist. After working with the company for over a year, Smith’s hard work and entrepreneurial spirit led to her promotion to Content Relations Manager. She says she owes much of her success to her upbringing:

“I started to appreciate the beauty of a small town after living in big cities,” she said. “It’s always nice to go home and visit the old grocery store, eat at the one restaurant in town, see old teachers and friends. The support of a small town has been really important to me throughout my life and has made me who I am.”

The relationships she built during her time in Vevay have only grown stronger since her move to St. Louis.

“I keep in contact with Mrs. Seaver, and her mentorship has proven invaluable,” Smith said. “She pushes me to innovate, to be ahead of the curve. I’m thankful to call her both a mentor and friend.”


Geniecast is the world’s first and largest marketplace of thought leaders, athletes, speakers, celebrities, consultants, facilitators and more – all available via two-way, live video broadcast. By delivering top talent via two-way video, Geniecast makes education and professional development more accessible and affordable, providing boards and teams efficient access to subject matter experts for problem-solving, strategy sessions and more.